Serving your objectives through branding and products
IMPACT
We develop content strategies which are unique to your platform or event. We capture reliable knowledge and highlight meaningful insights to shed light on topics of interest that best suited to generate impact.
BREADTH
We work closely with world competitiveness and strategic foresight experts to broaden our scope of knowledge. Our collaboration principles are strong. This allows us to address concerns of all natures: for conferences, forums, and cultural platforms alike.
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KnowledgeOur network of international experts and our collaborative spirit allows us to offer the latest knowledge products. We strongly believe that insights make your platform unique, successful and sustainable.
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ProductsWe design knowledge insights to meet the objectives of your conference and your audience. We structure knowledge hubs through our global network. We coordinate the entire process, ranging from its promotion to its positioning.
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National BrandingWe help to articulate your country’s unique identity and highlight promising opportunities. We increase global visibility, improve propensity for global investment, and help promote government and sovereign agendas.
How we work
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01Start with the GoalWe believe that strategies should be derived from one primary objective that guides all events throughout the year. Branding, individual meeting objectives, themes, speakers and other elements will follow. We start off by articulating your vision of success.
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02Use a Collaborative ProcessHow things are done is equally as important as what is done and when. From beginning to end, a collaborative co-creation process will lead to the best results. For instance, we recommended soliciting feedback on a regular basis from a Programme Advisory Circle that represents diverse world views
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03Strategically Engage PartnersA solid strategy should engage trusted partners to mutually promote efforts, exchange and share resources, cross-pollenate ideas, and engage in joint projects. The partners should include an array of relevant stakeholders.
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04Leverage Digital TechnologySocial media and digital technology can be leveraged to make the programme and its development inclusive, dynamic, fast-paced and efficient. Combined they contribute to the promotion of each event or initiative and engage the public in an open dialogue.
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05Maintain ContinuityA flagship session is a critical source of institution-building. It is the cornerstone of the programme; one that participants can expect and anticipate year after year, diving into similar yet evolving topics and themes.
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06Innovate and Co-CreateInsights are most prone to happen when a participant sees or hears something out of the ordinary. Leaders learn best when they are participative and are actively engaged: individuals sharing new experiences and learnings with each other builds trust and a sense of community.